Ofcom Considering Scrapping TV Advertising Rules, Times Says

U.K. mass media and telecommunications
regulator Ofcom have proposed increasing the figure of
advertising interruptions allowed on British People television, the London-
based Times reported, citing Ofcom.

Ofcom have suggested scrapping a regulation that necessitates 20
minutes of scheduling between advertisement interruptions on commercial
channels, the Times said. The regulator is also considering
giving channels the right to make up one's mind how often they desire to show
ads, the newspaper said.

The norm length of advertisement interruptions in the U.K. is 236
seconds, compared with 141 secs in the U.S., the Times said.

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