Seven Books 13 Beijing Olympics Advertising Deals, Review Says

has booked A$100
million ($94 million) in advertisement gross sales linked to its
coverage of the Peking Olympic Games in August, the Australian
Financial Reappraisal reported.

Seven anticipates to book another A$40 million by the clip the
games end on Aug. 24, the newspaper said. The television
broadcaster have sold four ''partnership' trades for A$8.4 million
each, and nine sponsorships for A$5.5 million apiece.

Only two of the 13 sponsors, Panasonic and , have got begun promoting their engagement with Seven and the
identity of the others will be revealed over the adjacent few weeks,
the Reappraisal said.

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