EyeWonder Takes Lead in Driving 'Interactive Digital Advertising' Category

- New class computer addresses growing demand for lucidity and criteria within
advertisement and selling industry to bridge over communicating spreads between
federal agencies and clients
- 62% of industry influencers hold "rich media" is too generic,
meaningless and misunderstood
- 90% of consumers surveyed state "Interactive Digital Advertising" is more
accurate definition ATLANTA, May 5 /PRNewswire/ -- EyeWonder, Inc., A leader in helping ad
agencies and trade name directors present originative political campaigns across the wide
spectrum of digital media, today unveiled a new class for the
advertising industry, "Interactive Digital Advertising." The new category
was created to turn to the challenges today's prima synergistic agencies
face in clearly defining and communicating rich media. Interactive Digital Ad was developed based on conversations
between EyeWonder and the leadership of respective top synergistic agencies, and
was validated by consequences of a research study recently conducted by
EyeWonder to estimate percepts of the efficaciousness of "rich media" as the
category definition, as well as the percepts of Interactive Digital
Advertising as a more than accurate and valuable class definition. EyeWonder
found that nearly three-quarters (72 percent) of industry influencers
believe the engineering to back up and develop online picture advertising
changed enough over the past couple of old age to justify a new category,
with 92 percentage expressing a positive reaction to the new definition. The
definition received an equally positive reaction from consumers surveyed by
EyeWonder, with 92 percentage expressing a positive/neutral reaction to the
category. "The existent powerfulness of synergistic advertisement widens well beyond the
constraints of rich media," said Toilet Vincent, CEO, EyeWonder. "Lack of
clarity have created an environment where creativeness have go the ignored
middle kid of online campaigns. Advances in engineering and consumer
appetite to interact with the trade names behind the merchandises they purchase,
demand that we redefine rich mass media to more than accurately depict its topographic point in
today's market." EyeWonder believes Interactive Digital Ad will enable agencies
to more than fully pass on the full comprehensiveness of what's possible using today's
technologies and connectivity to make new degrees of trade name awareness,
loyalty and evangelism. EyeWonder's merchandises are the first entrants in this
important new category. Interactive digital advertisement also takes purpose at the chopine of
larger industry players. A critical constituent of the new class is open
access to data, as Interactive Digital Ad supplies the ability to
get information that tin then be analyzed to make more than effectual experiences for
users and advertisers. EyeWonder believes the "black box" theoretical accounts of
companies such as as Google and Microsoft -- which, on the surface, look to
create more than efficient mass media purchases -- ultimately degrade brand
differentiation. The consequence is commoditization based on who is able to pay
more for better hunt results, effectively hobbling overall advertiser
media efficiency and limiting a brand's ability to compete. Rich media, identified by eMarketer as the fastest growth advertising
format in the United States with a proposed disbursement addition from $1.2
billion in 2006 to more than than $5.5 billion in 2011, is one of the most
misunderstood and hard to define. The term was originally coined
nearly a decennary ago. Based on current proprietorship research conducted with
both industry executive directors and consumers, EyeWonder believes that interactive
digital advertisement makes a greater chance for federal agencies and
advertisers to unlock the value of comprehensive information sets readily
available from emerging mercantile establishments for digital advertising. An online study of industry experts and influencers conducted by
EyeWonder in March 2008 corroborates the grade of confusion within the
industry. Sixty-two percent of the respondents agreed that the term "rich
media" is too generic, meaningless and misunderstood and is not able to
remain relevant as the tools used to prosecute clients go more
sophisticated and interactive. "Interactive Digital Ad is instantly understandable," said
Will Townsend, Group Account Director, Atmosphere BBDO. "Unlike 'rich
media', it have a clear and obvious significance that should minimize
communication spreads between clients, federal agencies and engineering providers. It
is also forward-looking in that it can easily suit all the
up-and-coming digital advertisement chopine that are already becoming portion of the
advertising mix." In a coincident online consumer survey, more than than than 90 percentage of those
surveyed felt "Interactive Digital Advertising" more appropriately defined
the hereafter of what is today called the rich mass media industry, as well as
emerging digital advertisement chances that volition be meaningful within
the adjacent five years. Additionally, the bulk of those surveyed see the
future of digital advertisement tied directly to additions in interactivity
across the full spectrum of advertisement mass media including online, television,
outdoor and mobile devices. More than 95 percentage of respondents in the consumer study echoed this
statement, noting that increased interactivity and relevancy would not only
enhance their online experience, but promote them to interact with an
advertisement longer. EyeWonder's "Interactive Digital Advertising" point-of-view and both
surveys can be accessed at the company's web site:
. About EyeWonder, Inc. EyeWonder is a pioneer and innovator in Interactive Digital
Advertising, providing clients with the technology, experience and industry
expertise to speed up their brand. The company's engineerings and
services are used by the world's top federal agencies and trade names to universally
deploy political campaigns across existing and emerging platforms. For more
information, delight visit .