Tremor Media Launches Acudeo - The Next Generation Online Video Monetization Platform

Video Ad Leader Introduces Publisher Platform for Scheduling and
Dynamically Delivering In-Stream and Sheathing Ad Formats from Multiple Ad
Sources NEW YORK, April 15 /PRNewswire/ -- Tremor Media ),
the prima online picture advertisement network, today announced that it has
launched the beta version of Acudeo, their adjacent coevals Video
Monetization Platform. Acudeo works out the complexnesses involved with video
ad bringing and supplies a solution that offerings the same easiness and advertisement server
compatibility that publishing houses are accustomed to for their banner
advertising. Acudeo lets publishing houses to schedule and dynamically deliver
in-stream video and sheathing advertisements from multiple advertisement beginnings through one
central console, maximizing advertisement bringing chances and revenue. Acudeo is built to let publishing houses to leverage their existent ad
operations and engineering substructure with minimum operational effort. The Acudeo platform integrates with content direction systems and
playlists as well as multiple advertisement servers, giving publishing houses the powerfulness to
implement the optimal picture monetisation scheme and user experience. Acudeo's support for multiple advertisement formattings and beginnings enables publishing houses to
easily add further beginnings of gross as their demands grow, extending
their ain advertisement gross sales attempts through Tremor Media as well as further ad
networks and sources. "We believe Acudeo will make for picture advertisement what the coming of
third political party advertisement serving did for online show advertising," said Jesse
Chenard, Head Scheme Officer, Tremor Media. "Giving publishing houses the
ability to present advertisements from multiple beginnings without swapping out multiple
players is a dramatic displacement in picture advertisement serving operations." Chenard continued, "The launch of the Acudeo Monetization Platforms
allows publishing houses of all sizes to maximise their available streaming video
inventory and fill up it with assorted advertisement formattings from their ain gross sales team,
Tremor Media or other advertisement networks. Our constituent based engineering also
enables publication houses to go on using their ain picture publishing systems
while still leveraging the powerfulness of Acudeo." Working with 100s of online publishers, Tremor Media repeatedly
encountered a deficiency of criteria in online picture advertisement that prevented
sites from maximizing their picture inventory. As leadership in the video
advertising industry and members of the Interactive Ad Bureau's
Digital Video Committee, Tremor launched Acudeo to be the first platform
that guarantees conformity with the newly-released IAB Digital Video Ad Format
Guidelines. This volition aid publishing houses simplify the process, standardize
their workflow and trading operations for efficiency and implement industry best
practices for bringing and playback, measurement, advertisement tracking, charge and
reporting. "Tremor's Acudeo Monetization Platform gives us the flexibleness we need
to maximise our in-stream advertisement gross sales efforts," said Neal Weinberg, President,
Sales and Marketing, Top television Bytes. "Acudeo's support for pre-roll and
overlay formattings lets us to monetize each watercourse we present without
interrupting the user's enjoyment of our content, and still give them the
opportunity to interact with our advertisers' messages when they choose
to." "The integrating of Acudeo is a enormous benefit to publishing houses using
our core picture streaming and YouNewsTV(TM) services," said Tamerlane Yarnall,
CEO, Broadcast Interactive Media. "The platform gives us a new degree of
control over our advertisement bringing and warrants our spouses high quality video
advertising revenue." Acudeo launch spouse Dragonfly is an Internet image bringing solution
provider that enables concerns to construct new gross and retention
programs around picture perfect, full silver screen picture with up to HD quality
and advanced analytics. "In improver to providing our publishing houses with a
high-definition capable player, Tremor's Acudeo conveys ROI through
advertising to our publishing houses from twenty-four hours one," said Guy Nouri, Dragonfly CEO. The Acudeo platform integrates a figure of advanced features
developed specifically to assist publishing houses maximise gross from their video
content. The Acudeo advertisement constituent supplies an option to the full
platform for publishing houses who desire to incorporate Acudeo's monetization
functionality into their existent picture applications. Acudeo also features
advanced advertisement rotation and cascading advertisement tag capablenesses that allow
publishers to define an limitless figure of failover tags. As previously
announced, Tremor Media have incorporated Google's AdSense for Video into
the Acudeo platform and have recently added a figure of other revenue
sources for publishers. Tremor Media's web is comprised of over 800 top- and mid-tier
publishers and content producers, and attains more than than 101 million unique
users every month. Tremor Media also ranked #6 in comScore's February
VideoMetrix Ad-Focus report. For the beta launch of Acudeo, announced
partners include Broadcast Interactive Media, Dragonfly, TopTVBytes, and
The Enthusiast Network. About Tremor Media Tremor Media is a prima online picture advertisement web providing
advertisers with both in-banner and in-stream video advertising
opportunities on over 800 top-tier publisher land sites with more than than 101
million alone visitants per month. Tremor is also the supplier of the Acudeo Video Monetization Platform,
a full suite of merchandises and services to monetize streaming picture and
maximize ROI. Tremor's full service solutions offering the necessary tools for
advertisers and publishing houses to use online picture advertisement as a
powerful synergistic medium. For more than information visit: Media Contacts:
Corey Kronengold (For Tremor Media) 646-728-7417