Get More Clicks for Your Dollar - 3 Steps to More Traffic With Less Money

So you are going broke with your pay per click campaigns, and you are wondering how can anyone make money using Google PPC or Yahoo? I have spent thousands of dollars on PPC campaigns and I have learned 3 valuable lessons. Follow my 3 steps and you will start getting more clicks for your dollar.

Select Lower Priced Keywords – This sounds easy but it is difficult to find keywords that others are not already using. Obviously if a keyword phrase is relevant to your campaign and no one is using this keyword then you will only have to pay a nickel or less for the keyword. The problem is finding keywords that others are not using. There are many tools on the market that can help you find better keywords and I have used many of them. Basically these tools make variations of a keyword based on smart logic. For example, if your keyword is "finding singles" then the tool will add every city to the end of the phrase. So if some types in "finding singles in Cherry Town" you are covered. What are the chances someone else has this keyword phrase? Some of these tools are a waste of time and money, but there is one or two that I would recommend.

What is the keyword ROI? - Most people just throw together some keywords that Google suggest and create a campaign from the same old keyword choices. They then send all the traffic to one site for the entire campaign. If they make a sale or affiliate sale they really don't know which keyword helped make the sale. Real PPC experts monitor the cost of each keyword and the return on that investment. So for example, if my keyword is "baby toys" and need to know how much I am spending on this keyword versus how much I am making. There are several ways to monitor the ROI of keywords. There are software scripts that help you track the ROI of your keywords. Once again there is junk and there is gold. I use two methods to track ROI of my keywords and both are very reliable.

Find cousins of keywords – What are cousins of keywords? Well if you are promoting an affiliate that helps cure acne then obviously you will focus on acne keywords, but what are the cousins of acne? What about things teenagers are interested in? For example, gaming, clothes, music, dating, personal problems, etc…. The point is that teenagers have interest and may be searching on clothes keywords but might click on your acne advertisement. Finding cousins of keywords is not that difficult but it takes time.

Bottom line is that you must find lower cost keywords in your niche and cousins of the niche. Lowering your advertisement cost is key to the affiliate business and online business success.

How To Compete With The Big Boys

Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.

The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.

The Web has always been an egalitarian environment where smaller companies could present themselves using the same techniques as the big boys, and if these companies did it well they could stand side-by-side with their competitive behemoths.

One thing that small and medium sized businesses should take some comfort in is that many large corporations are notoriously poorly run, relying on brawn rather than brain to get the job done. Many survive because over time they have acquired huge resources, become oligopolies, or they use predatory marketing practices to stifle competition.

As the Web becomes more and more a multimedia environment, corporations are starting to use their financial resources, and inventory of commercial assets and programming (not to be confused with computer programming), to deliver their marketing messages. The question is can smaller businesses compete, and if so, how?

Slipstream Marketing

Dr. Max Sutherland, a Marketing Psychologist and Professor at Bond University, has written about a concept he refers to as 'slipstreaming.' Anyone who is familiar with motor racing or even bicycle racing understands that slipstreaming is a drafting method where a racer tucks behind a front-running rival reducing wind resistance and saving fuel and energy, and with a quick move, the challenger can slingshot past the race leader.

The clever implementation of slipstream style marketing campaigns can allow you to blow by your competition by using the momentum of well-known and instantly recognizable campaigns.

Slipstreaming references a collective audience memory, a kind of shared consciousness. Skillful execution draws instant recognition and an "Oh I Get It!" reaction without a lot of wasted setup or groundwork.

"Give Me The Same Thing, But Different!"

The key of course is how you make your version different. What's the twist? Blake Snyder, a Hollywood screenwriter and author, writes about entertainment executives' constant refrain, "Get me the same thing, but different." What Snyder has learned and what he preaches is that movie moguls understand it's easier to get people to go to a movie they understand and that was already a success, but the trick is making the new version different, that is different but the same.

If you think slipstreaming is an easy way to be creative you're wrong. Being different but the same is not as simple as it sounds, but success can depend on it. Done poorly slipstreaming comes off as lame and imitative, but done correctly you appear clever and cutting-edge, and more importantly you deliver the marketing message in a way your audience will remember.

There are an endless variety of things you can slipstream: personalities, icons, slogans, music, advertisements, news events, pop culture phenomena, movies, television shows, commercials, and sporting events.

Personalities

One of our favorite personality slipstreaming techniques is the use of voice-over. It can be implemented as part of a video campaign or as a stand-alone feature. We have used sound-alike actors to portray Rod Serling, Sam Elliot, Steve Irwin, Paul Winfield, Tom Brokaw, and many others.

What makes this approach so valuable is that most people will relate to the voice as someone they know, or are familiar with, but not immediately recognize.

This method captures people's attention with the familiar sound of a famous voice but without the cost of hiring the celebrity. Often the voice does not even have to be that close to the original, it's the cadence, deliver, tone, and script that makes people sit-up and take notice.

Cutting through the jungle of advertising noise is a challenge for everyone in business and this technique is a very effective method of getting heard and being remembered.

Television Shows

Another slipstream technique we've used is to play upon the audience's knowledge and familiarity with certain television shows. We have created Web-videos, written scripts, added dialogue and composed music that reminds people of the old 'Twilight Zone' series and the popular A&E show, 'City Confidential.'

Commercials

One of our most successful Web-promotion campaigns was the 'Multimedia Versus SEO Campaign' (http://www.mrpwebmedia.com/ads) where we took advantage of the well know Macintosh Versus PC television commercials. Nobody needed an explanation or setup to understand what was going on in the commercials. We basically slipstreamed Apple's television campaign.

Slogans

Slogans are another resource for slipstreaming and if you think only small companies slipstream, think again. The A&E Network used the slogan "Time Well Spent" for many years, while The Comedy Network slipstreamed it with their own twisted version "Time Well Wasted" - the same thing, but different.

Music

With the popularity of Hip Hop music, the milk marketing board developed a series of commercials with diary farmers rapping to a catchy Hip Hop tune well prancing around their farm animals. Hip Hop was also slipstreamed by Smirnoff in their Raw Tea campaign and 'Tea Partay' viral video.

Pop Culture

With the popularity of poker and the World Poker Tour, we developed a Mike Sexton style character, host of the television show, for one of our projects. We've even created nostalgia radio-style audio pitches that hark back to the olden age of radio plays.

Movies

We created an entire campaign for a client based on the idea, "Life Deserves A Sound Track" where everyday situations were described in dramatic style with familiar voice-over announcers, which was our take on Will Ferrell's hit movie 'Stranger Than Fiction.'

Sports

We've created presentations using the personas of famous sports figures like Hall of Fame pitcher and broadcaster Dizzy Dean and Mel Allan. We created scenarios and scripts using the voices and personas of World Champion racecar driver Jackie Stewart and one crazy script fashioned in the style of college basketball analyst Dick Vitale.

Conclusion

As you can see from these examples, there are an endless number of ways to take advantage of the public's shared experience. So the next time you need to come up with a new Web marketing campaign for your company, think like a Hollywood mogul: Come Up With Something That's The Same, But Different.

FREE Color Display Ads Boost Sales Using Very Low Cost New Product Releases

Back when I was in manufacturing our most effective advertising came from New Product news releases!

Magazine editors love them, for they are what turn on their technical readers, so accept them free! The great part is you write them, just as you would write an effective display ad and mail the one page News Release with color photo to as many editors as you can find that may have an interest.

Our business was very specialized, making high voltage test equipment, so only found (42) magazines that might have an interest in publishing our news releases but at least one out of (42) always did and usually 2-3 took each one! Being National Magazines we could count on getting $5,000 - $10,000 in new orders from each release published!

Once you get a few published you can even offer the next one to the best magazine in your field as an exclusive, as they like to "scoop" a new product introduction! The is nothing stopping you from sending the same release to others after they have published their "exclusive".

Magazines will allow a old product that has been updated to be released as new, such as: "PII Announces Improved 100,000 Volt Model AP100". After all, their goal is to let their readers know about the latest and greatest products on the market, to maintain high reader interest. Their money is made from advertisers who must "pay per millions of page views" so more reader interest means more revenue for them.

Respect the editors and do not spam them but limit releases to one a month (after all they only publish once a month) or split your list if you have a need to release them more often. Becoming blacklisted destroys your "free cash cow" as one publisher may own dozens of magazines!

Headline - Most editors scan headlines to decide what should read so make it effective. Include your Company name (but never Co., Div. or Inc. unless essential) and a tantalizing snapshot of the news release BUT you must limit it to one line so choose carefully - decisions are often made by editors and readers solely on headline content!

Most typically it would be like:

GE Announces Improved Fuel Efficient Gas Engine for Ethanol - Cutting Emissions by 80%!

Content must be newsworthy and written in a journalistic style, never a sales pitch!

Writing Style - Get to the point quickly and backup with quotes or facts. Be objective, as if not affiliated with the company and do not use I, Our, We, Me - write as a third part only. Do not use puffery but you may mention your industry status, if experts.

The last paragraph is labelled ABOUT ...(your name) and thus may contain boilerplate about your company.

Check for typos and grammar - it must be professional or is rejected, as they will not be your spell checker. Double check phone numbers and web links before submitting!

At the bottom you must have Contact name, release date, dateline, web site URL and phone number where you can be reached as they may want to call for added information.

Generally keep below 400 words (you are taking space they could sell) but maximum may be up to 800 if very important content to the readers.

You may also submit Feature Stories - non-dated (good for ever) news that may be picked up as a feature article. They are often about how we work, learn, live, travel, food, etc. While popular as fillers in newspapers some magazines also use them if they tell a compelling story and do not read like an advertisement - information, not promotion!

You must find a feature angle that will interest readers, keep most paragraphs under 30 words and write in laymans terms with no jargon, superlatives or excessive branding!

Headline may up to be two lines and again be sure to be specific and structure to capture the editors eyes.

First paragraph expands on headline content but with less then 30 words

Second paragraph backs up story with supporting info, identify who is telling the story, add free telephone number, price and web links here.

Assume the third and later paragraphs may be cut, if needing a short filler but you may have many!

Fourth and later paragraphs include a compelling quote from someone you want interviewed, details and how product works, tips, etc. For a guide see PRNEWSwire.com and their TOOLKIT for fuller details.

Mailings with a 5X7 color photo will be addressed to New Product Editor.

Lists of publications are available at your local library or on the web , where you should collect your custom mail list of publications or you could use a PR service like Send2press.com, who will send your releases for a fee of $80/release to online news sites, networks and RSS feeds but figure on $140/release with web photo, if to be sent very broadly to consumer and trade mags, your State TV, State newspapers, online, etc.

I have not done any lately as at age 72 I am not very aggressive about growth for my health portal health2us.com or many other other web assets that keep me busy enough.

How to Boost Your Profit With Advertising Online

There are many different ways that you can used targeted advertising online to help boost your profit, but the most popular (and most profitable) is what is known as Pay-per-click advertising. The way it works is fairly simple. Either on affiliated websites or on large search engines, you can pay for a space that advertises and links to your company's website and thus easily start using targeted advertising online. You then pay the search engine or affiliated site each time a visitor clicks on the link in order to arrive at your company's site, hence the name, Pay-per-click. Also, just as there is a prime time for television (around 7-9 pm typically) that costs more to advertise, there are prime spots or rankings for targeted advertising online that cost more. The more you pay for each click, the higher ranked your site will be on a search engine, making it more likely for you to receive a higher volume of visitors, and on other affiliated sites, paying more will likely land you're a better spot for you ad banner or link, either at the top of page or near content that is heavily accessed.

The best part of Pay-per-click advertising is that if it does not work, you don't pay. You only pay the search engine for every potential customer who is directed to your online presence, making this method of advertising at least a hundred times more cost effective than out-dated yellow page ads which you may pay for without anyone ever reading.

Targeted advertising online is absolutely one of the best advertising methods out there at this point. Use Pay-per-click advertising to maximize your online advertising power and make use of the internet to boost your profit.

10 Ways to Advertise Your Business

If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site. There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original.

Your advertising needs to pop out at people to get their attention. If they've seen it a hundred times, they're not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It can be challenging and hard work, but in the end it will all be worth it when your business is a success.

These are some of the things you can do to advertise your work at home business. Advertising both online and offline can bring customers to your business. Here are some ideas.

Make a unique and exciting web page. If you are working online, this will be the heart and soul of your business. Make it as interesting as possible. You want potential customers to want to stay and read all the information you have to offer and buy your products.

Write original articles and submit them to article directories. Use your website in your resource box and people will visit your website if the article intrigues them enough.

Submit your website to link directories. The more exposure and back links to your site you can get, the better. Find link directories that are popular and have lots of traffic and you'll have visitors in no time.

Place online and offline classifieds. Find classified sites, there are paid and free, and submit eye catching ads. Make the title pop so people will instantly be drawn to it.

Hand out flyers with your website address on them. Make flyers with a slogan or picture that will make people stop and look at it. Don't be afraid to use some color.

Get some business cards made up with your website address on them. Hand these out whenever you get a chance. You can add color to these also.

Make use of the many traffic exchanges on the internet. Find as many as you can and pick the ones that interest you. Use as many as you're comfortable with because you'll have to surf and click for an hour or so a day to earn views to your site.

Post in forums. Giving people advise on the things you know is building a reputation for you and putting a signature with your name and website address may send people to your site. It's also a great place to learn from others that are doing the same or similar business as you are.

Tell everyone you know about your business and before you know it they will tell others. It's like a chain reaction, word of mouth can be powerful.

Make a capture page. Sometimes they are called squeeze pages or splash pages. Make it short and to the point to grab the attention of the person reading it. They will put their name and email in the opt in form and become a subscriber in your list. You can send them your offers for as long as they are a subscriber.

The Most Popular Types Of Online Advertising

As is the case with any kind of advertising, online advertising aids you in:

• Selling more of your product/service
• Notifying buyers of your new product/service, or promotional offer
• Spreading your ideas about a certain topic
• To increase brand awareness

And unlike any other form of advertising, online advertising is highly measurable. There are several ways through which you can measure ad success such as click-through rate, page impressions, cost per sale, etc.

For online advertising you will usually need to buy space in the high-traffic websites, to post your ad. You can also do ad-exchange with some websites. This article talks about some of the most popular types of online advertising.

Banner Ads

Banner advertising was the first kind of advertising ever done on the net. A banner can highlight your product/service/offer and by clicking on it the user will be taken to your website, where you can create a suitable landing page to provide his further information. Banner spaces are usually sold by impressions, or banner views, but it is sometimes sold by click-thru, when you pay only when the user clicks on the banner.

To post a banner ad, you can do either or all of the following:

• Banner exchange where another website displays your ad in exchange of you displaying for them
• Pay publisher sites to post your banner
• Pay a banner network to post the banner ad on a number of publisher sites

Pop-up Ads

It's the thing of the past now. With a variety of pop-up blockers available freely, it makes no sense in investing in this form of advertising as it irritates the viewer.

Floating Ads

These ads appear when you first go to a webpage, and they "float" over the page for five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well. These ads appear each time that page is refreshed.

Floating ads are popular for several reasons:

• They grab the viewer's attention and cannot be ignored
• They are animated
• They have audio/video content like TV ads
• They can take up the entire screen, therefore from a branding standpoint, they are much more powerful than a banner ad or a sidebar ad
• They have a high click-through rate of about 3 percent

However, many users get highly irritated because of these ads.

Interstitial Ads

Interstitial pages are a form of advertisement on the web that appears between web pages that the user requests. Because interstitials load in the background, they are a preferred way of delivering ads that contain large graphics, streaming media, or applets.

Unicast Ads

A unicast ad is basically a TV commercial that runs in the browser window. It has enriched audio/video content. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a unicast ad offers something that TV ads cannot -- the ability to click on the ad for more information. These ads are getting very effective, as the average click-through rate is 5%.

Takeover Ads

Viewers visiting the website will see a large ad when they first come, and then the continuity is maintained by reiterating the same message throughout the site in the form of banners, side bars or buttons. The approach works very well for branding because the brand is visible to viewers throughout the visit to the site. Click-through rates are also high.

Contextual Ads

Contextual advertising is a type of online advertising commonly used for content-based websites. With contextual advertising, targeted ads appear based on the page's actual content. First, a contextual advertising system scans the text of a webpage for keyword phrases. Then, the system returns specific, targeted ads based on the content people are viewing. This is becoming very popular as the ads can be targeted based on the users' interests.

There are many other ways in which you can advertise like embedding your ad/brand in online games, chat rooms, etc. Rich media interactive ads can also be creatively used in a lot of different ways. Once you get started - you'll be able to explore great opportunities in this area.

Internet Advertising - A Basic List of Web Promotion Tactics

Internet advertising can seem like a complicated and difficult proposition. In reality, there are some basic Internet advertising and web promotion tactics that can prove very helpful to you. Through this article, you are provided with some of the most essential Internet advertising and web promotion tactics.

Niche and Targeted Marketing

When it comes to Internet advertising and web promotion tactics, you will want to incorporate nice and targeted marketing concepts into your overall scheme. Without exception, when it comes to Internet advertising, nothing is as effective as targeting an audience and a segment of the marketplace -- an appropriate niche -- that will be most inclined to want your products or services.

Variety

There is a great deal of truth to the age old adage of not putting all of your eggs into one basket. When it comes to Internet advertising and web promotion tactics you will want to make certain that you take different and varied approaches to this type of effort. You will want to make certain that you take such a varied approach to ensure that if one avenue fails, you will not have based the entire future of your enterprise on the success of one marketing approach.

Solid Follow Up

Finally, when it comes to Internet marketing, you have to make certain that if you hear from a potential customer or client that you have a reliable system in place to make contact with that potential customer or client and provide to that person the information they need or desire.

The World Of Video

Who would have thought that Email video or videos on websites would become so popular. It seems the sordid sites have been using them for years, yet may business have websites that are currently without any video clips on them. You have to ask yourself "why?"

Sending Emails with video on them is still a new concept but we have it available. Again, why are people not using it?

The real reason in our research is that it is still a new thing. Video in these formats is still in its product introductory curve, apparently still not making much progress up the slope to the dizzy heights of success.

This will change as more and more people get exposure to the technology. So will the future show people using video Emails. Absolutely. Will there be more video on websites. Absolutely. It will also take over the texting phenomenon of the younger generation. Video to mobile is now becoming a daily occurance for some and one day everybody will be doing it. So the main point is, people will make a lot of money if they are positioned now in the companies that promote it.

So history leaves clues. Those of use beyond 50 will remember black and white TV. Some remember 78s. Then LPs then cassettes, then the CD and now the DVD. The skeptics all shouted that this movement of progress would not work. Yes they are wrong again over the issues of email video and video on websites. You only need to look at the internet marketing style business opportunities websites to see a whole host of videos with people telling you how they made their millions.

So, who wants some of the action, so to speak?

Aerial Advertising

An aerial advertising is something like when a small towing airplane tows your company's
banner behind it to advertise company through the banner. The main goal behind this is to
let your company logo or slogan be seen and remembered by thousands of potential
customers at whatever place you want and whenever you desire. The message given in such
a banner is often called aerial message. Aerial advertising is spreading like nothing now a
days due to its great capabilities to advertise at targeted audience.

Its a fact that people have the tendency to look up when they hear an airplane. This
attraction of people towards a flying airplane will make your aerial message seen and,
most importantly, remembered by various others. Many private limited companies offer aerial
advertising now a days and it has been noticed that average view time they provide for your
aerial ad is somewhat 17 seconds directly in front of the targeted area. Even if the time
seems to be shorter, the viewers want to trail such airplane banners from horizon to horizon. This way they can get your aerial advertising a lot longer. The exposure is even greater if
the pilot circles around.

Usually in aerial advertising flying billboards attached to the airplane soar at 1000 feet
high when over the land and 500 feet when over water's edge. Surveys carried out have declared
that after 30 minutes of time nearly 88% of the people remembered seeing the aerial ad go
by and also 79% viewers remembered as which product or service was being advertised
using billboards attached to the airplane.

In aerial advertising airplanes are made to fly over at places specially targeted like over
crowded beaches, theme parks, festivals, rock concerts, race tracks, ball parks, rush hour
traffic and in fact just about anywhere as suitable. Depending on the customer's demand
airplanes can also be made to fly in different local, regional and national markets to
advertise the aerial banner of the customer and also different types of custom aerial
billboards, like custom painted and computer generated, are created as per the
requirements to do the advertising in more effective way.

If you are looking to advertise your company name, logo, brand or product, it could be
nothing better then aerial advertising. You can find many companies providing this type of
advertising at very low cost. Also there is a great benefit as in aerial advertising you can
target any outdoor place far and wide to advertise your product or services through
billboards and aerial banners. As a result aerial advertising is far better then any other type
of advertising. Only thing is that you need to make right choice of company providing aerial
advertising services. You can also find many websites in Google of companies providing
these services.

Of Course Advertising Works

It works:

Because the Advertising Agencies tell you it works without producing one iota of evidence to substantiate their claims as to the exclusive increase in sales that one advertising campaign has produced!

It works because we live in an over informed society, and the agencies are working very hard to increase the quantity (but not quality) of clutter

It works because the customer has become immune to advertising, so Advertising Agencies are attempting to cut through the clutter with brilliant creative work.

Advertising works – especially now that it is moving onto the Internet!

Advertising works because advertising agencies pay scant attention (if any) to the actual process of communication, and concentrate heavily on creativity and media buying.

Advertising works because the days are numbered for TV ads dominance…but they don't know what to replace it with!

Advertising works because the correct model of communication is totally ignored by the advertising industry whilst they cling onto the reach frequency model beloved by the advertising industry but which has no relevance to the actual process of communication.

Advertising works to waste your money. Study the annual expenditure of advertising in America, Britain, France, Germany, Spain, Japan and Australia.
Apply the statement "50% of my advertising expenditure is wasted but I don't know which fifty percent" the costly ineffectiveness of advertising is huge, to say the least. Now factor in the fact that there has never been any true accountability.

Then consider that this wastefulness has been going on since the end of the Second World War, now that's wastefulness!

Advertising is clinging to a world that existed ten years ago as if it were trying not to notice it's vanished. Advertising has to modernise and change.
Its effectiveness will regenerate itself because the information content of advertising is a fundamental necessity for the efficient conduct of a complex and free market place.

Instead of asking, "When are the good times coming back?" we should be applying ourselves to doing advertising in ways that are right for the time we live in.

Of course advertising works, it works very efficiently to kill off any good idea that was not invented within their own agency. It is amazing when you consider the many excellent marketing ideas that have been available, however the promoters of such ideas eventually gave up selling to advertising agencies because all advertising agencies wanted was to get their clients onto television.

That it might not be the ideal medium was totally ignored!

Of course advertising works, consider this: Despite all the evidence to the contrary, here's what a current luminary of the advertising industry said recently

"The conventional stuff won't ever go away," said Kate Bruges, the Marketing Director of J Walter Thompson.

"An awful lot of this unconventional stuff is the icing on the cake, that extra bit of media mileage. But it's never going to give you the cost-efficient mileage or get the message across consistently enough to a large enough number of people."

Another example of the usual Advertising Agency bull. They will not accept that there are better ways of communicating with consumers than 'conventional stuff'.

It is also fascinating that she talks about cost-efficiency when she has no idea just how cost 'ineffective' her cost-efficient mileage really is! Just where is the evidence to support this cost-efficient mileage? What factual piece of research has been done to measure the cost effectiveness of the 'conventional stuff'? And without such why are people like Kate allowed to get away with making such audacious claims?

The Latest Craze In Coffee Mugs

Coffee mugs have a long history and are a great marketing tools for businesses. In this article I hope to highlight the ways that companies use coffee mugs as a marketing tool using a couple of examples.

The great thing about coffee mugs is the inexpensive price for a very portable and multifaceted holder. Not only are coffee mugs good for drinking coffee, but also coffee substitutes like water, tea, juice and hot chocolate. The other thing that you can use coffee cups for is to hold candies or pencils. Over the years coffee mugs have been a great way for people to drink coffee and once marketers realized this fact, coffee mugs also became a great way for businesses to market their own brands.

The latest craze in coffee mugs is for all radio stations is to give away coffee cups as a way to have listeners that are coffee drinkers a way to promote their favorite radio stations. If you are drinking a cup of coffee right now there are likely a few people in meetings that will notice the coffee cup and radio station that is emblazoned onto the cup.

Recently some online companies have been using coffee mugs as a way to make people more interested in their online business. A case of a coffee mug being a great gift is the company ezinearticles.com which gives away coffee mugs as gifts to anyone within the US that submits 10 articles to their article directory. Ezine articles coffee mugs are very popular and can be a fantastic gift.

Now you may be asking, Why would a company that does only online business possibly want to give coffee mugs away to people that are primarily working in front of their computers and not around anyone else? Well the answer is swag. People love to get things for free and for those online entrepreneurs getting a coffee cup is a very nice gift and the side effect of this is that these people will be far more likely to continue using the services of ezinearticles.com